I’m reading a book right now that is a real page turner - The Cluetrain Manifesto.

I’m not quite done yet, but this is one of the best thing i’ve read on how the Internet is changing the world and the implications for commerce.

Here’s a quote that just resonates:

Markets are conversations; and
Conversation is fire. Therefore,
Marketing is arson.

Marketing has come to be about the stuff business moves, not about the stuff that moves business - ideas. Talk that lasts is about stuff we can’t stop talking about. In other words, what makes the most meaningful ideas combustible is also what makes them inextinguishable.

If this is something you are remotely interested in or make a living from, I’d buy this book right now - I guarantee it will be $14 very well spent. You can even read the whole thing for free online here.