May
4
at 17:08 by Adam Healey
A new study out this week by Compete Inc. called Consumer Generated Content in Travel has found just how widely online travelers value peer reviews.
A massive 82% of online travelers prefer consumer reviews over a hotel’s own marketing content as an information source from which to make a purchase decision. Compete also estimates that consumer-generated content influences over $10 billion a year in online travel.
This is simply more validation of one of our fundamental beliefs here at VibeAgent - that your opinion matters, and that you deserve honest, intelligent feedback when making your hotel purchase decisions.
If you haven’t already done so, sign up and become a valued member of our community. I guarantee you’ll be glad you did.
June 19th, 2007 at 9:38 am
hotel purchase decisions?
Sounds like some load of corporate-speak nonsense. CGM? Well, that’s what we’re doing over at Holiday Pad except it’s published by a tightly knit group of us.
March 22nd, 2008 at 4:24 pm
Hello everybody, my name is Damion, and I’m glad to join your conmunity,
and wish to assit as far as possible.