A few weeks ago I had the great opportunity to make a presentation on Social Media in Travel at the EyeforTravel Distribution Conference in London.

The premise of this presentation was “Dispelling the Three Great Myths of the Social Media Revolution” - helping travel distribution managers get their arms around social media and how it is affecting the travel industry, and specifically the future of supplier distribution.

These are the slides that accompanied my presentation, and are simply an outline of the content I presented. I am happy to be able to make them available here for public consumption using Scribd.com - another social media site!

You can find the presentation here.

Enjoy!

This week PhoCusWright, the market leader in travel industry research, launched a new feature called Innovation Snapshot, where they seek to present “fresh new companies, products, and ideas.” We’re excited that PhoCusWright chose to feature VibeAgent as the subject of their first feature.

“In short, VibeAgent is a metasearch tool for consumers to research and book hotels online. While there are certainly enough Web sites that facilitate direct and intermediated hotel reservations, this Web site pushes the envelope by integrating filters, user reviews and a robust social networking component that simplifies and personalizes the entire hotel booking process. In doing so, VibeAgent has created an engaging experience for reserving hotel rooms by encouraging travelers to envision the experience they seek – before the trip is ever taken…While its footprint is still fresh, VibeAgent is helping to mitigate the risk associated with hotel selections by leveraging the affinity and trust of social networks and creating an experience around hotel booking. Now, the hotel decision is more about its true fit for the guest and less about the amenities and price of a hotel/room. The pulse of this small travel firm is palpable and creating a vibe of change in online hotel marketing.”

Thanks PhoCusWright, we couldn’t have said it better ourselves!

Subscribers to PhoCusWright research can log in and access the full report online.